Does free stuff make you want to buy the product? Many writers I know spend a lot of money on pens, pocket mirrors, emery boards, refrigerator magnets, bookmarks, etc. in order to promote their books. I wonder if it’s worth it. Because, personally, I’ve only ever once bought a book because of something I got for free at a conference. Guess what that item was?
Promo Swag
A book.
Yep. The only thing that’s prompted me to actually buy someone’s book is another one of their books. None of that other stuff works with me.
What about you? Do bookmarks and the like move you to action?















